Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A strong property marketing strategy is essential for selling your home. This plan should identify your target audience and use high-quality visuals across both online and offline channels.

If using an agent, review their marketing plan and associated costs upfront. When selling privately, you'll execute the campaign yourself, using professional photos and listing on sites like Trade Me Property. Ensure all advertising is factually accurate to attract the right buyers and avoid potential issues.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer