Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A strong property marketing strategy is crucial for selling your home in NZ. This involves identifying a target audience and using high-quality visuals like professional photos and videos to highlight your property's best features.

Key channels include online listings on Trade Me Property, social media, and offline methods like open homes. When using an agent, discuss their plan and budget upfront. If selling privately, you'll manage the campaign yourself, ensuring all advertising is factually accurate.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer