Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A property marketing strategy is a plan to sell your home effectively by reaching potential buyers and highlighting its best features. This involves identifying your target audience and using a mix of marketing channels.

Key elements include:

- High-quality visuals like professional photos and videos

- A strong online presence on sites like Trade Me Property

- Offline methods such as signage and open homes

If using an agent, discuss their plan and costs upfront. When selling privately, you execute the strategy yourself.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer