Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A strong property marketing strategy is essential for effectively selling your home in New Zealand. This involves identifying your target audience and using high-quality visuals like professional photos and videos.

Your plan should combine online channels, such as listings on Trade Me Property and social media, with offline methods like open homes. If using an agent, discuss their marketing plan and costs upfront. When selling privately, you execute the strategy yourself, ensuring all advertising is accurate.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer