Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A strong property marketing strategy is vital for selling your home in NZ. This plan should identify your target audience and highlight features using high-quality visuals and a strong online presence on sites like Trade Me Property, alongside offline methods like open homes.

If selling with an agent, discuss their marketing plan and costs upfront. When selling privately, you manage the campaign yourself, from professional photography to listing online and leveraging your personal network. Always ensure all advertising is factually accurate.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer