Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A property marketing strategy is a crucial plan for selling your home. It involves identifying your target audience and showcasing your property's best features through various channels.

Key elements include high-quality visuals, a strong online presence on sites like Trade Me Property, and offline methods like signage and open homes.

If using an agent, discuss their marketing plan and costs upfront. When selling privately, you manage the campaign yourself, ensuring all advertising is factually accurate to avoid issues.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer