Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A property marketing strategy is a plan to sell your home effectively by reaching potential buyers. It combines identifying a target audience with high-quality visuals like professional photos and videos.

Key channels include a strong online presence on sites like Trade Me Property, alongside offline methods such as signage and open homes. If selling with an agent, you'll likely pay for marketing, so discuss their plan first. When selling privately, you manage the campaign yourself, ensuring all advertising is accurate.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer