Advertisers advice

What are shoppers looking for on Trade Me Motors?

Finding the right vehicles to have on your yard is tough! Here's some numbers to help you decide.

One of the first tasks in selling vehicles is finding the right ones to have on your yard. To help you make informed decisions, we’ve looked at some key search trends on Trade Me from the past 30 days. 

So what are buyers looking to spend when purchasing a new vehicle? The most commonly viewed price bracket for dealer vehicles is $12,000-$25,000 with just under a third of views being for vehicles in this range. Here’s a full breakdown below:

  • $12k-$25k - 31.7%
  • Under $12k - 24.9%
  • $25k-$40k - 20.2%
  • Over $60k - 12.1%
  • $40k-$60k - 11.0%

We also looked at some of the most popular searches under a few different body styles on site. With more people looking for them, these may sell faster than others so it’s worth keeping them in mind if you’re looking to increase turnover on your yard.

Hatchbacks

Why do people love them? They’re smaller and great at getting you to your destination with minimal fuss. They’re also the best for parking in small places and are often cheaper to run!

Most searched models:

  • 1st - Toyota Corolla
  • 2nd - Volkswagen Golf
  • 3rd - Mazda Axela
  • 4th - Suzuki Swift
  • 5th - Mazda 3

Top Keywords:

  • 1st - GTI
  • 2nd - R
  • 3rd - Sport
  • 4th - RS
  • 5th - Hybrid

Station Wagons

Why do people love them? Wagons can be fun to drive, safe for a family, and spacious. With such a wide range to choose from, you can tailor the types of wagons you offer to the customers you serve!

Top searched models:

  • Subaru Legacy
  • Subaru Outback
  • Mazda Atenza
  • Mazda 6
  • Audi A4

Top Keywords:

  • Turbo
  • GT
  • NZ New
  • RS
  • Leather

Utes

Why do people love them? Useful for work or weekend off-roading adventures, these rough'n'tuff vehicles are strong, powerful and usually have great safety systems.

Top searched models:

  • Toyota Hilux
  • Ford Ranger
  • Nissan Navara
  • Mitsubishi Triton
  • Holden Colorado

Top Keywords:

  • Wildtrak
  • 4WD
  • SR5
  • 4x4
  • Raptor

Learn more about how buyers are searching

All of this search information (plus a whole lot more) is available in DealerBase right now for you to make the most of. 

Just visit DealerBase.co.nz, log in to your account, and navigate to 'Popular Searches' under the ' Dealer Analytics' tab to access the info. Happy learning!

Statistics in this article are from Trade Me Motors Search Data between 13 October 2020 & 12 November 2020, and are accurate as at 12 November 2020. 

Make & Model keywords have been removed from keyword lists above as they are searchable using Trade Me filters.