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- LifeDirect set to join Trade Me
LifeDirect set to join Trade Me
Written by The Trade Me team in General at 2:30pm, Wed 21 Aug 2013
We wanted to let you know Trade Me has entered into an agreement to purchase LifeDirect, an online insurance comparison website based in Wellington. The deal is conditional at the moment, but we expect it to be completed in September.
We reckon this move into insurance is a logical move as New Zealanders continue to move more of their lives online, and we think insurance is an area where it makes a lot of sense to shop around to get a good understanding of the choices available.
LifeDirect provides consumers with a single venue to compare insurance products easily and efficiently and aligns with our core purpose of connecting two parties to undertake a transaction.