We're stoked to unveil our new logo

Written by The Trade Me team in General at 11:00am, Mon 4 Jul 2016

It's been 16 years since we've updated our logo, and today we’re stoked to unveil our new, fresh-looking Kevin the kiwi.

We’ve recently done a bunch of work to better understand how we’re perceived by the New Zealand public. We want to make our brand more consistent, and make sure we’re protecting and nurturing it as best we can.

One element of this was reconsidering how our logo represents us, while keeping Kevin centre stage. We love Kev, he’s an important part of our history and our future. Like us, Kev has grown up over the last 16 years. We reckon he better reflects the contemporary Trade Me and where we’re headed next.

You’ll start to see the suite of new logos live on Trade Me from today. There are a few places that will take us a little longer to update, and we’ll crack on with getting those tidied up over the coming weeks.

The new logo is not the only change we’ve got planned, so keep an eye out for some subtle visual changes on Trade Me over the next year too.

Thanks for being part of the Trade Me family!

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